Bega Valley Shire CouncilBega Valley Shire Council

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Tourism industry review

Thursday 1 October 2015

A review of the Bega Valley Shire’s tourism industry will be carried out in October and November.

Council’s General Manager, Leanne Barnes, said the review will ensure that Council’s commitment to boosting local visitation through Sapphire Coast Tourism reflects the changing needs and expectations of both the industry and the local and visiting markets.

She said that tourism sector specialists, Jenny Rand and Associates, will conduct the five stage review.

“The consultant’s review will comprise research into the current structure and funding of tourism; consultation with tourism service providers and Council; an examination of industry trends; and an assessment of structure and funding models for the delivery of tourism services,” she said.

“In recent years a number of tourism plans and strategies have been prepared at the both regional and local levels, with these plans focusing primarily on the branding and positioning of the Shire. 

“Given the wide range of tourism services provided in the Shire, it is important to canvas a range of views relating to their current structure and effectiveness in attracting visitors.

“Workshops will be held in each of the four main towns – Bermagui, Bega, Merimbula and Eden. These will be open to the community and will also be targeted to the business and tourism sector.

“This is part of our ongoing commitment to the local tourism industry which is essential for the economic development of the Bega Valley Shire,” Ms Barnes said.

Details of the workshops will be advertised at a later date.


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