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Bega Valley Shire CouncilBega Valley Shire Council

Communications & Engagement

Community engagement & communications report

Communications and engagement, what it is and why it is so important

This document is designed to open the channels of two way communication and engagement between Bega Valley Shire Council and the local community. It aims to firstly establish to the community the importance and mutual benefits of open conversation.

Read it here: Community Engagement & Communications Report


The engagement toolkit

How to build an engagement plan for your project.

This is the section for staff to refer to in developing project specific community engagement plans. It provides a detailed list of communications (information delivery) and community engagement (information exchange) tools for staff to use in developing their plans.

Read it here: Community Engagement & Communications Toolkit.


Communications Strategy

“We become what we behold. We shape our tools and thereafter our tools shape us.”

Marshall McLuhan 1964. Understanding Media: The Extensions of Man.

Cover image of the Communications Strategy with link to strategy.Communicating with People

To change the way people think and respond upon receiving information from or about our organisation requires us to know our community and what they want in terms of communication. With this in mind we can match our actions as communicators to people and their needs. The actions outlined in this strategy will take us to the point where the things we say are heard, digested, responded to and shared. This allows us a point of entry into the emotions of people who come across information about Council.

Comprehensive findings and recommendations are listed in the strategy, but prioritised into six key actions required to get our communications back on track. These include:

  • Information bloat to be addressed with a multi-point information tree model of descending information and ascending emotion.
  • Move the BVSC website from Web 1.0 to Web 2.0 and prepare for future moves in line with internet user trends. Conduct a long-term review of website.
  • Conduct a design review of all Council publication templates for purpose of bringing design elements up to date with current trends.
  • Rework Community Link page to include balance between required information and community news. Link all stories to Council website.
  • Internal communications recommendations to be investigated through a separate strategy document.
  • Disengagement addressed through major adaptation of social media across multiple platforms. Also through involvement in feedback to traditional media.

Read it here: Communicating with People: Bega Valley Shire Council Communications Strategy 2013


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