Draft Events Strategy 2024-2028

Have your say on Council's Draft Events Strategy which provides a framework for Council's efforts to support events in the shire.

People watching a performance by musicitions.


The draft Events Strategy 2024-2028 provides a framework for Council’s efforts, in collaboration with the events industry and key stakeholders, to support a diverse calendar of sustainable events that showcase what makes our region a great place to live, visit and invest.

In early 2023 Bega Valley Shire Council, in partnership with the Snowy Monaro Regional Council, secured NSW Government funding to conduct a review of our region’s events sector. Funded under the NSW Business Case and Strategy Development Fund, this review culminated in the development of the Events Strategy 2024-2028 and an accompanying prospectus that will be used to showcase the Bega Valley Shire as an events destination.

The strategy was developed by consultants Silver Lining Strategy, in consultation with the community, event organisers, industry stakeholders and Council staff. The project involved an extensive review of existing major events, Council event-related processes, preparation of development applications for event pre-approval at two key Council operated venues, an independent review of the shire’s existing major event hosting infrastructure, and identification of opportunities moving forward.

The review highlighted that it is a particularly challenging time to produce and deliver public events. Threats include rapidly rising costs, event compliance requirements alongside a decrease in volunteer numbers, and tightening government and corporate sponsorship and funding budgets.

This review and accompanying strategy come at an important time given the current challenges and opportunities facing event organisers.

The strategy identifies four strategic priorities:

  • Improve processes to better support event organisers.
  • Grow the profile and attendance of existing and new events.
  • Build capacity and collaborative relationships.
  • Optimise venue use and funding to support events.

These priorities are underpinned by 28 actions. Most of these actions will require additional funding or resources to deliver and have been included to assist Council to source external grant funding.

Have your say on the draft Events Strategy 2024-2028

Please submit your feedback:

  • By takeing our short survey
  • or alternatively by email to council@begavalley.nsw.gov.au with “Have Your Say - Draft Events Strategy 2024-28”  in the subject line.

If you have any questions please get in touch with us.


Documents on exhibition:


Who's listening

Peter Wild

Economic Development Officer
Bega Valley Shire Council

Phone: (02) 6499 2425
Email: pwild@begavalley.nsw.gov.au





Please submit your feedback by: 9 am Monday 24 June


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